The rule of thumb seems to be that the coil 'diameter' equals one magnet diameter plus twice the spacing between magnets. For instance if the magnets are 1 inch in diameter with a spacing between them of 1/2 inch the coils will be about 2 inches in diameter. let's see, does that work for a 12/9 design? 12x1.5 = 18. 18/9 = 2.
Eureka! Well, you can refine it by drawing a picture, but it's close. As far as height, if you make the coil too high (long) you will get a region of diminishing returns as the flux escapes sideways to the adjacent magnets. A dual rotor design would help, but it's best not to deviate too much from established practice. Set the diameter first and then the height or length. If the length seems to be too long use smaller diameter wire and pay the cost of increased resistance. I hope this helps.